Bespoke research
Because we have our own proprietary panels and in-house market expertise we can focus our team on your research requirement.
Consequently, Opinion Health designs and implements market research solutions that are tailor-made to the needs of each client. Our research consultants offer a full service from designing solutions that address specific marketing problems, to implementing the research and delivering survey findings that facilitate action.
Every project is based on five core values:
- Clarity and understanding of the research problem and brief.
- Creativity of research design.
- Application of the right technical capabilities and resources.
- Accuracy and objectivity in the collection and analysis of data.
- Analysis and recommendations that provide direction and action.
Because every project is different, our approach to research is based upon a spirit of close partnership with our clients and an emphasis on effective project management. We are committed to providing information that empowers our clients to take clear strategic actions with confidence.
Our full research offering includes:
- Consultation with one of our research / market experts to understand your business problem and agree on study objectives.
- Questionnaire development and testing.
- Development of research methodology and sign off on study design.
- Determination of target group specifications and inclusion and exclusion criteria.
- Selection and invitation of panelists.
- Regular monitoring and reporting of response rates.
- Support and incentives for panelists.
- Analysis and reporting of research outcomes.
- Assessment of client satisfaction.
