Full-service

Opinion Health is a specialist research company targeting exclusively the healthcare sector. We provide organisations with tailored research insights leveraging our in-house patient and healthcare professional panels. At Opinion Health we can help you at any stage of the research cycle, whether it’s initial advice on sample sizes and questionnaire design to question coding, data tables, analysis and presentations. Whether you are a pharmaceutical company, diagnostic company, market research company, a panel provider or marketing agency we can help you.

Full-Service offer:

  • Consumer healthcare and patient omnibus.
  • GP omnibus.
  • Bespoke research.
  • Tracking surveys.
  • Qualitative and quantitative (online, F2F and telephone).
  • Questionnaire design.
  • Survey scripting, programming and hosting.
  • Panel management and sample recruitment.
  • Data collection & processing.
  • Statistical analysis.
  • Code frame design and questions coding.
  • Report writing.
  • International research.
  • Social media research (Web 2.0).

Some of our standard products

  • Omnibus
    • GP Omnibus with 400 GPs.
    • Consumer health omnibus with 1500 UK adults 18+.
    • Disease omnibus with patients with specific conditions.
  • Tracking
    • Detail Follow-up (DFU) Monitor - weekly tracking DFU data for own brand and competition.
    • Impact Monitor- Combines a bi-monthly questionnaire on prescribing trends with a monthly monitor of prescribing habits in 15 different therapy areas looking at patient type, prescribing situation and influence on prescribing.
  • Bespoke
    • Targeted Sales Excellence Monitor (TSEM) – Objective performance feedback for individual named pharmaceutical representative. Measures competencies, application and discipline and provides sales management with powerful and objective coaching tool. TSEM can also be performed at a local or regional level providing quality metrics for sales teams working at the level of the local health economy.