Social media
Opinion Health is at the forefront of research innovation by embracing new and emerging trends in research techniques. Opinion Health combines traditional market research techniques with innovative opportunities such as social media/networks. The Internet is now ubiquitous, breaking down communication barriers between people, patients and healthcare professionals. More and more often the Internet is the key influencer in people’s opinion and decision making.
Whether your role is in marketing, communications, branding, research or competitive intelligence and you believe the Internet is a critical part of your communication, our social media research gives you that critical market intelligence to:
- Identify what is being said in the market and how pharmaceutical companies, brands and products are perceived by consumers, patients, general practitioners, healthcare professionals and online health advocacy groups.
- Identify main issues influencing and determining consumers and patients’ trust in a medical brand.
- Identify major influencers and where primary and secondary-care doctors, and other healthcare professionals go online to discuss and disseminate information on health-related issues in an unprompted manner.
- Unearth trends and/or gain insights into consumer’s intent to use or recommend a product – such insights can help you maximise your targeting and engagement activities.
- Identify patients’ attitudes/concerns toward disease/health condition, treatment or device, as well as what drives these perspectives.
- Spot the next market move to identify new business opportunities and validate your company’s next move.
- Identify key words and the most relevant websites, blogs, social networks, etc.
- Examine the conversations around your key words and determine conversation topics.
- Monitor and log all posts relating to your defined area.
- View all relevant posts in full.
- Reporting on initial findings.
- Analyse and score posts to ensure sentiment accuracy.
- Sentiment System automatically scores posts as positive, negative, and neutral.
- Response. Look at the current opinions and market trends and plan (if necessary) response information to counter negative posts (currently US only).
- Authority. We identify who are the key contributors of content by assessing the number and types of interactions in the market.
- Impact Analysis. Shows the number of people talking about your topics.
