Healthcare Professional Research
One of the distinguishing features of Opinion Health is the market knowledge we can bring to each project. The Opinion Health team have decades of experience at senior management levels within the pharmaceutical, diagnostic and OTC sectors. This in-house resource means every research project can tap quickly into the required market expertise.
Bespoke Research – tailored to your needs
Our experience plus Opinion Health’s unique healthcare professional panels means we can provide clients not only with strong core research tools, such as our highly competitive omnibus service, but also with high quality bespoke research solutions.
Our market insights and our unique panels have been brought together in a number of innovative research tools. These tools have been designed to address key challenges of today’s market place.
Targeted Sales Excellence Monitor
The shift in promotional and sales force strategies means organisations are nowadays focussing more on measuring the quality of their sales efforts rather than on the quantitative metrics of call volume, coverage and frequency.
In response to this challenge, Opinion Health has designed the Targeted Sales Excellence Monitor (TSEM). The TSEM, based on our large GP panel, provides clients with direct GP feedback on the quality of rep activity either at the local level or at the level of the individual, named representative. The TSEM represents an industry first in being able to provide these insights at such a granular level.
DFU-Monitor
In tandem to the TSEM, Opinion Health also distributes a regular Detail Follow-Up (DFU) type survey to around 1,000 GPs on a weekly basis. The DFU-Monitor enables us to provide DFU type feedback at any time and at a local level. The DFU-Monitor also provides us with national and competitor benchmarks against which the individualised TSEM can be compared.
Impact Monitor
Whereas TSEM and DFU-Monitor provide in-depth insights into the quality of promotional activities, Impact Monitor uses the same large panel of GPs to monitor their perceptions, attitudes and prescribing behaviours. Because the Impact Monitor uses the same panel of GPs, we can track the impact of promotional efforts measured through the TSEM and DFU-Monitor.
Our goal is to continue evolving these tools to help clients respond to the increasing fragmentation and complexity of the healthcare market. Furthermore, because we use our own in-house experts, panels and survey questionnaires we can customise each research engagement to meet the specific needs a particular client.
If you have a healthcare business problem why not let Opinion Health use its expertise, research tools and enthusiasm to help find the best solution for you.
