Panel Composition

Our proprietary primary-care doctors and consumer healthcare panels represent a well-balanced cross-section of the total UK GP as well as patient population across 84 therapy areas.

In order to maintain a fair socio-demographic as well behavioural split, we continuously recruit and send out regular profile updates to our panellists to make sure we have the most up-to-date information. On a regular basis we also add new profile questions to enable us to further segment the panels and get highly specific target groups. This allows our clients to select the right sample for each project and know the feasibility of the project prior to it starting with no surprises during the fieldwork.

With the breadth and depth of data collected on a regular basis this gives us the flexibility to decide on the specific characteristics of your sample and target only the people you need for your projects. When selecting our samples for project work we are careful to make sure that it is representative of the population as a whole, whether it’s for an omnibus or an ad-hoc project with people with a specific health condition. This means that for a particular therapy area we will ensure that the sample is split by the same gender weighting as is represented in the UK population. For example, from patients in the UK who suffer with migraine two thirds are female and one third is male. When providing a sample for a national survey of migraine patients we are able to reflect the correct patient proportions for the UK, rather than just representative of those on our panel.

The required cross breaks vary case by case and we are able to provide a variety of different options such as age, gender, region, social class and many more.

If you would like to know more about Opinion Health, please contact us for further details or download a brochure.